The Mexican airline Volaris is partnering with Promperú with a clear goal in mind: to transport 20,000 passengers from Mexico to Peru. To achieve this, the company will launch flights with promotional prices, aiming to promote the main tourist attractions of our country.
As part of the promotional efforts, a targeted advertising campaign will be launched for the Mexican market. This includes national radio appearances and outdoor advertising through three digital billboards and 30 posters across Mexico City.
The strategic alliance will remain in effect until October 2024, with the aim of boosting Peru as a diverse tourist destination, enhancing international air connectivity, offering a diversified range of airfares, and strengthening Peru’s image abroad.
It is worth noting that the Mexican market is one of the most important for Peru, being the seventh largest source of travel to the country and ninth globally. From January to July this year, 57,071 Mexican tourists visited Peru, showing a 56% growth compared to 2023.
Source Cámara Nacional de Turismo de Perú