Achieving the goal proposed by Mincetur, in terms of the number of visitors and positioning Peru as the best destination, involves significant efforts, with millions of soles being invested to boost the sector. It is crucial to recover the pre-pandemic tourism figures.
The goal was shared by the Minister of Foreign Trade and Tourism, Elizabeth Galdo, who also noted that 767 million soles are being invested in tourism infrastructure to boost the sector's development.
These efforts are part of the 'Vision 360,' which aims to position Peru as the best destination in the region, attracting 10 million annual visitors and contributing 10% to the Peruvian GDP.
In statements to the Andina portal, the head of Mincetur mentioned that short, medium, and long-term efforts are underway to recover pre-pandemic figures: 48 million tourists in domestic tourism and 4.4 million foreign tourists.
"We estimate that by the end of the year, or the first quarter of 2025, we can recover these figures and regain our pre-pandemic GDP contribution of 3.2%, considering the full potential our country has in tourist attractions, culture, and adventure tourism," she stated.
Finally, she emphasized that the opportunities extend beyond the arrival of tourists, encompassing investments in restaurants, hotels, and other related sectors.
Source: Cámara Nacional de Turismo de Perú