As part of Promperú's efforts to position our country in the Asian market, various Chinese media outlets created content about Peru between June and July, with publications highlighting its potential as a unique destination, reaching more than 432 million people.
Titled "A Unique Experience in Peru: Where the Andes, the Amazon, and the Pacific Ocean Meet," outlets such as People’s Daily, Baidu, Sohu, Henan China, Xueqiu, and 163 featured everything from the geoglyphs of the Nasca Lines to the biodiversity of the Peruvian Amazon. These figures are admired for the mystery and cultural richness they embody.
Taquile and Amantaní Islands in Lake Titicaca also captured attention for their exploration and learning opportunities. Navigating the Amazon and discovering its ecosystem, along with the chance to live with local indigenous communities, offers a unique experience that allows Chinese travelers to connect with nature.
Finally, they included Machu Picchu. The Inca citadel is a world-class destination, described by Chinese media as an "architectural masterpiece and a testament to the vision of the Inca civilization." Additionally, the Sacred Valley and Colca Canyon in Arequipa are other famous landmarks in Peru that fascinate visitors from the Asian continent.
Notably, China is emerging as a significant market for Peru. By March 2024, 8,300 Chinese tourists had arrived, showing a 213% increase compared to the previous year. Of this group, 56% were visiting our country for the first time, while the remaining 44% had visited before.
Source: Cámara Nacional de Turismo de Perú